Georgetown's Frank Walter on Media Relations Video by SCSMPS

Georgetown's Frank Walter on Media Relations

SCSMPS

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Description This course prepares students to better understand the role and practice of media relations in corporate, non-profit, and government organizations. Students will learn how to research media and reporters, build strategic media plans, tailor messages for placement success, serve as spokespeople, handle crisis situations, and adapt new web communication tools for organizational success. Students will participate in exercises, case studies, and other interactive activities to apply knowledge ...
Tags Public, relations, Media, corporate, Georgetown, School of Continuing Studies

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Artist: SCSMPS
Video title: Georgetown's Frank Walter on Media Relations
Category: Marketing & PR
Views: 912
Submitted by: admin

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